India’s Diversified Purchasing Patterns: Pepperfry Study

A recent study conducted by Pepperfry, one of India’s leading online furniture and home decor retailers, has revealed some interesting insights into the changing purchasing patterns of Indian consumers. The study, which was conducted across various cities and towns in India, found that consumers are increasingly looking for products that are unique, personalised and cater to their specific needs and preferences.

The study found that there has been a significant shift in consumer behaviour in recent years, with consumers increasingly looking for products that offer value for money, quality, and durability. In addition, the study also found that Indian consumers are becoming more discerning and are willing to pay a premium for products that offer superior quality and durability.

One of the key findings of the study was the growing trend of online shopping among Indian consumers. The study found that more than 60% of Indian consumers now prefer to shop online for furniture and home decor products. This is a significant shift from traditional brick-and-mortar stores, which have long been the preferred choice for Indian consumers.

Another key trend highlighted by the study is the growing importance of personalisation. The study found that Indian consumers are increasingly looking for products that are personalised and cater to their specific needs and preferences. This is particularly true for furniture and home decor products, where consumers are looking for unique and customised products that reflect their personality and style.

The study also found that Indian consumers are becoming more conscious of the environment and are looking for products that are sustainable and eco-friendly. This is a significant shift from the past, where consumers were primarily concerned with price and quality. Today, consumers are increasingly looking for products that are not only affordable and of good quality but also environmentally friendly.

Another interesting trend highlighted by the study is the growing importance of social media in the purchasing decision-making process. The study found that more than 50% of Indian consumers now rely on social media for information and reviews before making a purchase. This is a significant shift from traditional word-of-mouth recommendations, which have long been the preferred choice for Indian consumers.

The study also found that Indian consumers are becoming more brand-conscious and are willing to pay a premium for branded products. This is particularly true for furniture and home decor products, where consumers are looking for products that offer superior quality and durability.

Overall, the study highlights some important trends in the Indian consumer market. Consumers are becoming increasingly discerning and are looking for products that offer value for money, quality, and durability. Online shopping is becoming increasingly popular, and consumers are looking for products that are personalised and cater to their specific needs and preferences. In addition, consumers are becoming more conscious of the environment and are looking for products that are sustainable and eco-friendly. Finally, social media is becoming an increasingly important tool in the purchasing decision-making process, and consumers are becoming more brand-conscious and willing to pay a premium for branded products.

Pepperfry is well-positioned to capitalise on these trends, with its focus on offering unique, personalised and sustainable products that cater to the specific needs and preferences of Indian consumers. The company has built a strong brand and is well-regarded in the Indian consumer market. With its strong online presence and focus on quality and value for money, Pepperfry is likely to continue to grow and thrive in the coming years.

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