SFS & Co., based in New Delhi, India, has produced and sold mouth fresheners and Aam Papad for more than 55 years. SFS & Co.’s new leadership has ambitious goals for their new national mouth freshener brand, Amawat.
Ravish Goyal, Khushboo Goyal, and Rahul Goyal, entrepreneurs from India’s second generation, launched Amawat. Their objective was to make Amawat the most popular mouthwash in the country. In 1967, the company first began marketing its pleasant and healthy breath fresheners.
Who doesn’t appreciate a minty-fresh tongue following a meal? Mukhwas. In India, breath mints have a significant cultural past. The use of mouth-refreshing products helps with both bad breath and indigestion. Mukhwas is a recommended practise. The majority of the mouth freshener market is controlled by small, regional enterprises. But one company has set its eyes on being the first major player on the national mouthwash market.
The Goyals seek to bring about a change in the Amawat with their range of high-quality mouth fresheners, mukhwas, digestive products, confectionery items, Aam Papad, Paan Mukhwas, fennel seeds (saunf), silver-coated items, flavoured dried fruits, and dehydrated fruits.
The Amawat Strategy Plan:
Goyal’s strategic plan for Amawat is centred on two primary objectives. The primary objective is to extend the brand’s consumer base by increasing its presence beyond Delhi and throughout India. Goyal intends to accomplish this by enhancing his internet awareness through social media campaigns and digital marketing strategies.
The second objective is to ensure that Amawat stands out from the competition by providing items that are distinct from those offered by other companies. To do this, Goyal intends to develop novel flavours that appeal to all age groups and palates. In addition, he wants to work on packaging design that will assist customers differentiate between items offered by different companies.
By investing extensively in research and development, Goyal intends to keep Amawat ahead of the competition (R&D). This will enable businesses to develop new items more quickly than their competitors, while assuring quality control so that customers receive only the best product. This plan will help them remain ahead of market trends and ensure their continued relevance in an ever-changing sector.
“We are proud of the brand legacy Amawat has established. It is the most well-known and reliable brand of mouth fresheners, mukhwas, Aampapad, paan, and digestive products, among others. It is an honour for me to carry on the family legacy and advance Amawat to the next level. Ravish Goyal stated, “We want to make it a well-known brand and household name, and we are working towards that end.”
“What distinguishes our mouth fresheners and other goods from those of competitors is that they are created with natural components and are healthful. We urge individuals to consume healthy foods rather than sugar-coated foods that provide little nutritional value and are damaging to health. Our goods are created using certified, traditional ingredients, as Ravish Goyal highlighted.
Amawat offers an extensive selection of digestive products, including Imli addoo, Heeng Goli, Kaccha Aam Kerry, and Anardana Goli. Its assortment of breath fresheners consists of Nazrana mix, kesar mix, coconut breath freshener, roasted fennel seed, roasted coriander seed, and Mughal-E-azam breath freshener. Calcutta paan and Gulkand paan are among its paan varieties. It also offers mix fruit jelly, amla candy, and several varieties of aam papads.
“If you’re looking for something sweet, savoury, spicy, or sour, we have something for you! Try one of Amawat’s mouth fresheners/mukhwas today; you won’t be disappointed!” Ravish Goyal stated.
Mukhwas is a beneficial practise. Our objective is for every household to have mukhwas after every meal.
The new mouth freshener brand Amawat hopes to make a splash on the Indian market. If he is successful in carrying out his strategy, it will not be long before we all reach for an Amawat as a post-meal snack!
Regarding their ambitious aim, we wish Ravish Goyal and the Amawat team the best of luck. May they be successful in their endeavours!