Thursday, March 30, 2023

Healthcare startup MediBuddy acquires India business of US-based Aetna

Bengaluru-based digital healthcare firm MediBuddy has acquired the ‘vHealth by Aetna’ business (Indian Health Organisation or IHO) for an undisclosed amount.

‘vHealth by Aetna’ offers subscription-based primary healthcare services such as telehealth consultations, an extensive outpatient network, pharmacy, diagnostics and dental, among other benefits to customers.

Over the next six months, ‘vHealth by Aetna’ business will transition to be rebranded as ‘MediBuddy vHealth’. The existing IHO management team and employees across all functions will continue to be employed by IHO, which is now part of MediBuddy.

According to the company’s statement, Both the existing and new subscriber base of ‘vHealth by Aetna’ will have access to MediBuddy’s technology and scale prowess, leading to an enhanced customer experience.

The latest acquisition will bring on board ‘vHealth by Aetna’s’ customers to MediBuddy’s platform further strengthening the existing customer base of 30 Mn+, the company said.

Commenting on the acquisition, Satish Kannan, Co-Founder, and CEO at MediBuddy said, “We made a strategic decision to go ahead with this critical acquisition as it is in line with our commitment to making high quality healthcare accessible to a billion people. We believe that this acquisition will further strengthen our market leadership by giving impetus to our distribution channels, helping us in scaling our operations and offerings to a much wider section of the population.”

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