Tuesday, March 21, 2023
Home Blog

The Prospects of Agriculture-Related Technology Startups in India


The number of agricultural technology businesses being established in India is expanding at a rate that has never been seen before. These new companies are developing cutting-edge answers to some of the most serious problems that farmers and agricultural businesses are currently facing. Agritech startups in India are modernising farming practises in a variety of ways, including the use of precision agriculture and the digitization of farm operations.

The increasing use of agricultural technology has already started to have a favourable effect on India’s agricultural economy, and this trend is expected to continue. Farmers have been able to improve their agricultural yields, cut their costs, and improve their ability to make judgements regarding their crops and livestock as a result of this. In addition, the use of agritech solutions has helped enhance small-scale farmers’ access to markets, which in turn has enabled them to boost the amount of money they earn. It will be interesting to observe how India’s growing number of agritech firms, which are always developing cutting-edge solutions, will influence the development of agriculture technology in the future.

An Overview of a New Agri-Tech Company

It’s possible that launching an agri-tech firm in India would be an experience that’s both rewarding and challenging. The agricultural industry in India is one of the largest in the world, and with the increasing acceptance of technology in this industry, there is a huge chance for new businesses to make a good influence.

Here are some steps to get started:

  1. Identify a problem:
    The first step in starting an agri-tech startup is to identify a problem that needs to be solved. This can range from improving yield and productivity to enhancing the supply chain and reducing wastage.
  2. Conduct market research:
    Once you have identified a problem, it’s important to conduct market research to determine the feasibility of your solution. This will involve understanding the market, potential customers, and competitors.
  3. Develop a business plan:
    Based on your research, develop a comprehensive business plan that outlines your vision, mission, target audience, revenue streams, and marketing strategy.
  4. Build a team:
    To bring your vision to life, you’ll need a team of skilled professionals who can work together to develop and implement your solution.
  5. Create a prototype:
    Once you have a team in place, develop a prototype of your solution and test it in the market to gather feedback and make necessary improvements.
  6. Secure funding:
    As with any startup, funding is crucial. Explore options such as venture capital, angel investors, and government grants to secure the necessary funding.
  7. Launch your product:
    Finally, launch your product and market it effectively to your target audience. This will involve creating a strong online presence, building partnerships, and attending relevant events and conferences.

In India, launching an agri-tech firm involves meticulous planning and execution; nevertheless, if you have the appropriate strategy and a solid team, it is possible to have a successful and gratifying venture in this space.

Issues and Challenges that Agri Tech startups may face:


  • High Capital Investment
  • Complex Supply Chain
  • Seasonal and Weather-Dependent
  • Lack of Data and Analytics
  • Low Digital Literacy
  • Regulatory Hurdles
  • Resistance to Change
  • Limited Market Access
  • Sustainability Concerns
  • Competition from Established Players

5 Successful Agri Tech Startups in India:

1. Ninjacart: Based in Bangalore, Ninjacart is a B2B agri-tech platform that connects farmers with retailers, supermarkets, and restaurants. The startup has raised over $250 million in funding and is one of the fastest-growing agri-tech companies in India.

2. CropIn: CropIn is a Bangalore-based startup that provides AI-powered farm management solutions to farmers, agribusinesses, and governments. The platform helps farmers to increase their yield, reduce wastage, and improve their profitability.

3. AgroStar: AgroStar is a Pune-based startup that provides farmers with agricultural inputs such as seeds, fertilizers, and pesticides, via a mobile app. The platform also provides agronomy advice and weather updates to farmers to help them make informed decisions.

4. DeHaat: DeHaat is a Patna-based startup that provides end-to-end agricultural services to farmers, including farm inputs, credit, and market access. The startup has a network of over 500 collection centers and serves more than 400,000 farmers in India.

5. Intello Labs: Intello Labs is a Delhi-based startup that uses AI and computer vision to grade and sort fruits and vegetables. The platform helps farmers and agribusinesses to reduce wastage, improve quality, and increase their profitability.

5 Unsuccessful Agri Tech Startups in India:

1. AgroStar Agri-Doctor: AgroStar Agri-Doctor was a mobile app that provided farmers with information on crop management, weather updates, and pest control. The startup failed to gain traction and shut down in 2017.

2. SmartFarm: SmartFarm was a Chennai-based startup that provided farm management solutions to farmers, including soil testing, crop advisories, and market linkages. The startup failed to secure funding and shut down in 2017.

3. Stellapps Technologies: Stellapps Technologies was a Bangalore-based startup that provided IoT-enabled solutions for dairy farmers, including milk procurement, cold chain management, and animal health monitoring. The startup struggled to scale its operations and was acquired by a larger company in 2020.

4. Agroo: Agroo was a Mumbai-based startup that provided farmers with information on weather, crop prices, and market trends via a mobile app. The startup failed to attract enough users and shut down in 2018.

5. AgroWave: AgroWave was a Kolkata-based startup that provided farmers with information on crop management, weather updates, and market prices via a mobile app. The startup failed to gain traction and shut down in 2018.


Question: What are the advantages of operating an agritech company?

Answer: The benefits of operating an agri-tech business include helping to improve the quality of agricultural products, lowering production costs, and increasing overall productivity. They are also able to provide useful data and analysis that can assist farmers in making more informed decisions.

Question: How exactly might Agri-Tech Enterprise assist in the development of small farms?

Answer: Agri-tech companies and small farmers’ access to new technologies, markets, and finance choices is something that can be provided by agri-tech companies to small farmers. They can also assist farmers in increasing their revenues, decreasing their waste, and improving their crop yields.

Question: Which up-and-coming developments can we expect to see in the Agri-Tech Business?

Answer: New developments in the agri-tech industry include the following: Precision agriculture, vertical farming, robotics, and the use of blockchain technology are a few of the developing trends in the agri-tech market. These technologies have the potential to assist in the improvement of efficiency, the reduction of waste, and the enhancement of sustainability.

Question: How can enterprises involved in agri-technology address issues of food security and sustainability?

Answer: Agri-tech companies and the security and sustainability of food systems: The improvement of agricultural efficiency, the reduction of waste, and the promotion of sustainable farming methods are all areas in which agri-tech companies can contribute to the solution of food security and sustainability issues. They have the potential to also assist boost access to food that is nutritious and lessen the impact that agriculture has on the environment.

The Rise of Private Label Brands in India: Opportunities and Challenges


Private label brands have become increasingly popular in India in recent years, with a growing number of retailers launching their own brands in various product categories. Private label brands are those brands that are owned and sold by a specific retailer or distributor rather than by the manufacturer of the product. This trend is gaining traction in India, driven by various factors such as rising consumer demand, increasing competition, and changing consumer preferences. In this article, we will discuss the opportunities and challenges associated with the rise of private label brands in India.


  1. Control over Product Quality and Pricing

One of the major advantages of private label brands for retailers is the ability to have control over product quality and pricing. Retailers can ensure that their products meet their own quality standards and can price their products competitively to attract consumers. In addition, retailers can also differentiate their products from those of their competitors by offering unique features, packaging, and branding.

  1. Higher Profit Margins

Another advantage of private label brands is the potential for higher profit margins. Retailers can save on marketing and distribution costs as they do not have to pay for brand advertising and do not have to share profits with manufacturers. This allows retailers to offer their products at lower prices while still maintaining profitability.

  1. Increased Customer Loyalty

Private label brands can also help retailers to build customer loyalty. By offering unique and high-quality products at competitive prices, retailers can attract and retain customers who are looking for value for money. Private label brands also allow retailers to build a strong brand image and reputation, which can lead to increased customer trust and loyalty.

  1. Flexibility and Innovation

Private label brands also offer retailers flexibility and innovation. Retailers can quickly respond to changes in consumer preferences and market trends by introducing new products or updating existing ones. They can also test new products and concepts without the risk of damaging their reputation or brand image.


  1. Limited Brand Recognition and Trust

One of the main challenges associated with private label brands is limited brand recognition and trust. Unlike established brands, private label brands are relatively unknown and may not have the same level of trust and reputation. Consumers may be hesitant to try new products from unknown brands, which can limit the potential market for private label brands.

  1. Need for Large Investments

Another challenge is the need for large investments. Retailers must invest in research and development, production, marketing, and distribution to create and promote their private label brands. This can be a significant investment, especially for smaller retailers who may not have the financial resources to compete with larger competitors.

  1. Limited Control over Manufacturing

Retailers who manufacture their own private label brands may face challenges in maintaining quality standards and ensuring consistency in production. They may also be limited in their ability to source raw materials and components, which can impact product quality and availability.

  1. Competition from Established Brands

Finally, private label brands may face competition from established brands. Established brands have a strong reputation and brand recognition, which can make it difficult for private label brands to compete on an equal footing. Established brands may also have larger marketing budgets and distribution networks, which can make it difficult for private label brands to gain market share.

The rise of private label brands in India offers many opportunities for retailers to differentiate themselves, build customer loyalty, and increase profitability. However, the challenges associated with creating and promoting private label brands cannot be ignored. Retailers who are considering launching their own private label brands must carefully consider the potential benefits and challenges, and invest in research and development, production, marketing, and distribution to create and promote their brands successfully. With the right strategy and investment, private label brands can become a significant contributor to retailers’ bottom line in India.

The Rise of Private Label Brands: What They Are and Why They’re Growing in Popularity


Private label brands, also known as store brands, are products or services that are sold under the name of a particular retailer or distributor instead of the manufacturer’s name. These brands are owned and marketed by the retailer, and they are typically sold at a lower price point than the manufacturer’s branded products. Private label brands have gained popularity in recent years as retailers seek to differentiate themselves from their competitors and increase profitability.

Private label brands are commonly found in grocery stores, drugstores, and big-box retailers. They include a wide range of products such as food and beverage items, household goods, health and beauty products, clothing and accessories, and even electronics. Private label brands are typically produced by manufacturers who specialize in producing products for multiple retailers, which allows retailers to offer a unique product line without investing in the development and production of their own products.

Private label brands have many benefits for retailers. Firstly, they allow retailers to differentiate themselves from their competitors and create a unique selling proposition. Private label brands can help retailers establish a reputation for quality, value, and innovation. Additionally, private label brands offer higher profit margins for retailers compared to manufacturer-branded products. Retailers can set their own prices for private label products and negotiate better terms with manufacturers due to the volume of products they purchase.

Private label brands also have benefits for consumers. Private label brands are often sold at a lower price point than manufacturer-branded products, making them an attractive option for budget-conscious shoppers. Private label products can also offer unique features or ingredients that are not found in manufacturer-branded products, which can provide a point of differentiation and create a loyal customer base.

Private label brands have evolved over time and now offer a wide range of products and services. Some retailers have developed premium private label brands that compete with high-end manufacturer-branded products. These premium private label brands offer unique features and high-quality ingredients, allowing retailers to compete with manufacturers on quality and price.

Private label brands have also become popular in online marketplaces. Online retailers such as Amazon and Walmart have developed their own private label brands to compete with manufacturer-branded products. These online retailers have access to data that allows them to identify gaps in the market and develop products that meet the needs of their customers.

Private label brands are products or services that are sold under the name of a particular retailer or distributor instead of the manufacturer’s name. Private label brands offer many benefits for retailers, including differentiation from competitors and higher profit margins. Private label brands also offer benefits for consumers, including lower prices and unique features or ingredients. As the retail landscape continues to evolve, private label brands will likely play an increasingly important role in the industry.

Lock Up Your Business: Keep Cyber Threats at Bay!


Lock Up Your Business: Keep Cyber Threats at Bay!

Running a business successfully involves making sure that it is protected from any external threat, including cyber threats. In the digital age, cybersecurity has become the ultimate lock for businesses. With the rise of online transactions and the use of cloud technology, businesses of all sizes are vulnerable to cyberattacks that can compromise their sensitive information.

The good news is that there are various ways to fortify your business against cyber threats. From implementing strong passwords to using cutting-edge security tools, every business owner can take simple steps to protect their enterprise from cyber risks. In this article, we explore some effective strategies to keep your business safe from hacking attempts and cyber attacks.

Cybersecurity: The Ultimate Lock for Your Business

Cybersecurity is not only important for large corporations but also for small and medium-sized businesses. With the increasing use of digital tools, cyber threats have become more sophisticated, and it is essential to have a robust security system in place. The first step towards securing your business from cyber risks is to understand the potential threats and vulnerabilities.

A comprehensive cybersecurity plan includes measures such as data encryption, secure network configurations, regular data backups, and employee training on cybersecurity best practices. By implementing these measures, you can significantly reduce the risk of cyber threats to your business.

Don’t Let Hackers Break In! Keep Your Business Safe

Hackers are always looking for vulnerabilities to exploit. They use various methods, including phishing, malware, and social engineering, to gain access to sensitive data. One effective way to defend against these attacks is to use anti-malware software, firewalls, and intrusion detection systems.

Moreover, it is crucial to have a backup plan in case of a cyber attack. Regular data backups will ensure that you can restore your business operations quickly in case of a successful cyber intrusion. Additionally, make sure that your employees follow best practices such as using strong passwords, being cautious of unsolicited emails, and reporting any suspicious activity.

Secure Your Business from Cyber Risks with These Tips

Cybersecurity is not a one-time task but requires constant vigilance. As a business owner, it is essential to stay updated about the latest threats and vulnerabilities. Regularly patching your software and keeping your systems updated can help prevent exploits of known vulnerabilities.

Also, consider using two-factor authentication for your critical systems and data. This adds an extra layer of security, making it more difficult for hackers to gain access to sensitive information. Lastly, make sure that you are using reputable cloud services and that they have robust security measures in place.

Keep Your Business Safe and Sound: Lock Up Against Cyber Threats

In today’s digital age, businesses need to protect themselves against cyber threats. By following these tips, you can secure your business against cyber risks and prevent any potential data breaches. Remember, cybersecurity is an ongoing task, and it is essential to stay vigilant and adapt to the changing threat landscape continually. By locking up your business against cyber threats, you can focus on growing your business and achieving your goals.

In conclusion, cybersecurity is essential for every business, regardless of its size or industry. Cyber threats are constantly evolving, and it is crucial to have a comprehensive security system in place to protect your business. By following the tips outlined in this article, you can keep your business safe and sound against cyber threats. Remember, prevention is better than cure, and investing in cybersecurity measures can save your business from significant financial and reputational damage.

Rebranding: A Fresh Start for Your Business!


As a business owner, you’re always looking for ways to attract more customers and stand out from the competition. One of the most effective ways to achieve this is through rebranding. Rebranding is the process of giving your business a fresh new look and feel, and it can be a game-changer for your bottom line. In this article, we’ll explore why rebranding is essential, how to start the process, tips for a successful rebranding, and how to embrace the change.

Revamp Your Image: Why Rebranding Is Essential

In today’s fast-paced and ever-changing business world, it’s essential to stay relevant and up-to-date. Rebranding is an effective way to revamp your business’s image and stay ahead of the competition. A fresh new logo, color scheme, and messaging can help you attract new customers and retain existing ones. It’s also an excellent opportunity to communicate your business’s values, mission, and vision more clearly and effectively.

A New Beginning: How to Start the Rebranding Process

Before you jump into the rebranding process, it’s important to take the time to do some self-reflection and research. Start by identifying what’s working and what’s not with your current brand. Review your business’s mission statement, values, and target audience. Use this information to create a new brand strategy that aligns with your business’s goals and values. Then, work with a professional designer to create a new logo, color scheme, and messaging that reflects your new brand strategy.

Stand Out from the Crowd: Tips for a Successful Rebranding

Rebranding can be a daunting process, but with the right approach, it can be a tremendous success. Start by creating a comprehensive rebranding plan that includes timelines, budgets, and key performance indicators. Communicate the rebranding process with your team and customers and listen to their feedback. Use social media and other marketing channels to launch your new brand and generate excitement. Remember, rebranding is an ongoing process, so be prepared to adapt and evolve as your business grows.

Embrace the Change: Celebrate Your Business’s Fresh Start

Rebranding is a significant change for any business, and it’s essential to celebrate your fresh start. Host a launch party, create a social media campaign, and involve your team and customers in the celebration. Use this opportunity to communicate your new brand’s values, mission, and vision and generate excitement for the future. Remember, rebranding is a journey, not a destination, so continue to evolve and adapt your brand as your business grows.

Rebranding is a powerful tool for any business looking to stay relevant and attract more customers. By revamping your image, embracing change, and standing out from the crowd, you can create a fresh new start for your business. So, take the time to reflect, research, and plan, and work with a professional designer to create a new brand strategy that aligns with your business’s goals and values. With the right approach, rebranding can be a tremendous success and set your business up for a bright future.

PharmEasy: From Startup to Sensation!


PharmEasy: From Startup to Sensation!

In recent years, the healthcare industry has undergone a revolution, with startups bringing innovative solutions to problems that have plagued the sector for decades. Among these startups, one that stands out is PharmEasy, a Mumbai-based online pharmacy and healthcare platform that has rapidly become a sensation. With its user-friendly app and website, wide range of products and services, and commitment to customer satisfaction, PharmEasy has won the hearts of millions of Indians across the country. In this article, we will take a closer look at the journey of PharmEasy, from its humble beginnings to its current status as a national leader in the healthcare space.

The Birth of a Startup: PharmEasy’s Humble Beginnings

Like many successful startups, PharmEasy was born out of a personal experience. In 2015, Dharmil Sheth and Dr. Dhaval Shah, the co-founders of PharmEasy, were faced with the challenge of buying medicines for a family member who was bedridden. They found the process to be cumbersome, time-consuming, and often confusing. They realized that there was a gap in the healthcare market that needed to be filled, and thus, PharmEasy was born. The startup began as a small team of entrepreneurs, with a vision to make healthcare more accessible, convenient, and affordable for all.

Disrupting the Healthcare Industry: How PharmEasy Became a Sensation

PharmEasy disrupted the traditional brick-and-mortar pharmacy model by offering a digital platform that allows customers to order medicines, consult with doctors, and book lab tests from the comfort of their homes. The startup also provided a subscription-based service that offered free home delivery of medicines and significant discounts on healthcare services. This model proved to be a game-changer, especially during the COVID-19 pandemic, where people were hesitant to venture outside their homes. The startup’s customer-centric approach, coupled with its innovative solutions, quickly made it a sensation among Indians.

A Glance at PharmEasy’s Growth: From a Small Team to a National Leader

Since its founding, PharmEasy has grown rapidly, expanding its operations to over 1000 cities across India. The startup has raised over $400 million in funding from investors and acquired several other healthcare startups, including Thyrocare, a diagnostic testing company. It has also partnered with some of the biggest names in the healthcare industry, such as Apollo Hospitals and Medlife, to offer a comprehensive range of products and services. PharmEasy’s team has grown to over 5000 employees, and the startup boasts of a loyal customer base of over 10 million users.

The Future of PharmEasy: Innovations, Expansion, and Continued Success!

PharmEasy’s success story is far from over. The startup has ambitious plans for the future, including expanding its operations to international markets and introducing new healthcare solutions to its platform. In 2021, the startup launched an online consultation service with certified doctors, providing customers with easy access to medical advice from the comfort of their homes. The startup also plans to invest in digital healthcare infrastructure, such as telemedicine, to provide better healthcare solutions to its customers. With its commitment to innovation, customer satisfaction, and affordable healthcare, PharmEasy is poised to continue disrupting the healthcare industry and making a positive impact on people’s lives.

PharmEasy is a startup that has made a significant impact on the Indian healthcare industry. Its innovative solutions, commitment to customer satisfaction, and rapid growth have made it a sensation among Indians. As the startup continues to expand its operations and introduce new solutions to its platform, it is likely to remain a leader in the healthcare space for years to come. Despite its success, PharmEasy remains true to its mission of making healthcare accessible, convenient, and affordable for all, and that is what makes it a startup worth cheering for.

Groww’s Rise: A Joyful Journey to Success!


Investing in the stock market can be a daunting task for many. But with the advent of Groww, the process has become much simpler and accessible to everyone. From a small startup to a successful company, Groww has come a long way. In this article, we will explore the journey of Groww and its path to success.

From a Dream to Reality

Groww was founded in 2016 by four friends – Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh. The founders’ primary aim was to make investing accessible and affordable to the masses. They wanted to make sure that everyone could invest in the stock market without any hassle. Initially, they faced many challenges, but they were determined to turn their dream into reality. And that’s how Groww was born.

A Simple Idea, A Big Impact

Groww’s idea was straightforward – to make investing easy and transparent. The founders believed that everyone should have the opportunity to invest their money and grow their wealth. They created an app that simplified the investment process, making it accessible to people with little to no prior knowledge of the stock market. The app offered mutual funds, stocks, and other investment schemes and allowed users to invest in just a few clicks.

Growing Strong: Milestones Achieved

Groww’s journey has been a remarkable one. The company started with just four employees, and today it has over 300 employees spread across India. The app has over 1 crore registered users and has processed over Rs. 10,000 crores in investments. In 2020, Groww became India’s second-largest investment platform after Zerodha, with a massive valuation of $1 billion.

Spreading Happiness, One Investment at a Time

Groww’s mission is not just to make investing accessible but also to spread happiness. The company aims to make the investment process enjoyable, stress-free, and straightforward. They believe that investing should be a joyous experience, and they have created an app that reflects this belief. Groww’s app is user-friendly, interactive, and visually appealing. They also offer expert advice and guidance to help users make informed investment decisions.

Groww’s success story is a testament to the power of a simple idea and hard work. The founders’ vision of making investing accessible to all has become a reality, and the company has achieved remarkable success in a short period. Groww’s journey is a reminder that with the right mindset, anything is possible. The company’s focus on spreading happiness through investing is a refreshing approach, and it has struck a chord with users across India. We can only imagine what the future holds for Groww, but one thing is for sure – it will continue to make investing fun and accessible for all.

Digit’s Journey to Triumph: The Rise of a Game-Changing Insurer


In the ever-growing world of insurance, Digit Insurance has emerged as a game-changing insurer that has revolutionized the industry. With a unique approach towards customer experience and product offerings, Digit has managed to carve a niche for itself in the Indian insurance market. In this article, we will explore the journey of Digit Insurance and how it has risen to become an industry leader.

Digit’s Journey to Triumph: A Game-Changing Insurer emerges

Digit Insurance was founded in 2016 by Kamesh Goyal, who was previously the CEO of Bajaj Allianz General Insurance. The company was started with a vision to make insurance simple, transparent, and accessible to everyone. Digit Insurance started its operations with a focus on two-wheeler insurance and later expanded to other segments like health, travel, and personal accident insurance.

Digit Insurance’s unique approach towards customer experience has been the driving force behind its success. The company has leveraged technology to simplify the insurance buying and claims processes, making it hassle-free for customers. Digit Insurance’s customer-centric approach has earned it a loyal customer base, making it one of the fastest-growing insurers in India.

The Rise of Digit: From Scrappy Startup to Industry Leader

In a short span of five years, Digit Insurance has emerged as an industry leader in the Indian insurance market. The company has grown at a remarkable pace, with a CAGR of 74% in gross written premium (GWP) from FY17-FY20. Digit Insurance’s market share in the non-life insurance segment has also increased from 0.02% in FY17 to 2.07% in FY20, making it one of the top ten general insurers in India.

Digit Insurance has also received several accolades and recognition for its innovative products and customer-centric approach. In 2020, Digit Insurance was awarded the “General Insurance Company of the Year” award at the prestigious Indian Insurance Awards. The company’s success can be attributed to its focus on innovation, customer experience, and product offerings that cater to the changing needs of customers.

Digit Insurance’s journey from a scrappy startup to an industry leader is a testament to the power of innovation and customer-centricity. The company has disrupted the traditional insurance industry with its unique approach towards product offerings and customer experience. As Digit Insurance continues to grow, it will be interesting to see how it continues to innovate and revolutionize the insurance industry.

Meesho Founder’s Journey


The world has witnessed numerous success stories of people who started from scratch and made it big with their hard work and dedication. One such inspiring success story is that of Vidit Aatrey, the founder of Meesho, a Bengaluru-based online marketplace that connects sellers with potential customers. Aatrey’s journey from selling clothes to building a unicorn has been an inspiration to many aspiring entrepreneurs.

From Selling Clothes to Building a Unicorn

Before starting Meesho, Vidit Aatrey was selling clothes on Facebook. He was just another young adult trying to earn a few extra bucks. However, his life took a turn when he saw the opportunity in the e-commerce market. He realized that there was a vast untapped market of small sellers who were struggling to sell their goods online. Aatrey saw this as an opportunity and started Meesho in 2015 along with his friend, Sanjeev Barnwal.

Meesho started as an online reseller of fashion products and later expanded to other categories like home appliances and groceries. Today, Meesho is valued at $2.1 billion and has over 13 million registered sellers. The company has attracted significant investments from top venture capitalists such as Facebook, Naspers, and Sequoia Capital.

The Journey of a Woman Entrepreneur

Meesho’s success story is also a story of empowering women entrepreneurs in India. A major chunk of Meesho’s sellers comprises women, who run their small businesses from home using the Meesho app. The company provides them with a platform to showcase their products online and reach customers across the country. Meesho has played a significant role in shaping the narrative of women entrepreneurship in India.

Disrupting Traditional Retail with Technology

Meesho’s success can be attributed to its disruptive business model that leverages technology to connect small sellers with potential customers. Meesho’s app allows sellers to create their online store, add products, and manage orders. This not only saves time and resources but also allows sellers to reach a wider audience, which was not possible in the traditional retail model. Meesho’s success has shown that technology can be used to solve some of the biggest challenges in the retail industry.

Meesho: Empowering Women in India

Meesho’s impact on women entrepreneurship in India cannot be overstated. The company has not only created employment opportunities for women but has also given them financial independence. Meesho’s model has become a role model for other start-ups that aim to empower women. The company is on a mission to create 100 million entrepreneurs by 2025, and it seems well on its way to achieving this goal.

The story of Vidit Aatrey and Meesho is a testament to the spirit of entrepreneurship and the power of technology. Meesho has disrupted the traditional retail market and has created a platform for millions of small sellers to showcase their products online. The company’s success has shown that with hard work, dedication, and the right use of technology, anything is possible. Meesho’s impact on women entrepreneurship in India is unparalleled, and it has become a beacon of hope for aspiring women entrepreneurs in the country. Meesho’s journey from hustle to success is an inspiration to many, and it is a story that will be remembered for years to come.

Women Under the Age of 35 Seek Out Mental Health Services More Often, a New Research Finds


According to a study conducted by a healthcare technology company, the number of Indian women seeking help for their mental health has increased significantly in recent years. Almost 62% of consultation seekers were women ages 25–34, with those ages 35–44 making up 16.5%. Women between the ages of 18 and 24 made up about 16% of all psychiatric patients. The most dramatic increase in visits was in the youngest age bracket, where consultations increased by up to 59% over the previous year. Withdrawal symptoms, stress, panic, post-traumatic stress disorder, substance misuse, food disorders, and suicidal thoughts and actions were found to be among the most often mentioned issues.

Substance misuse, emotional and physical abuse by a partner, and the pressure to succeed professionally and at home were cited as common causes of mental health problems among this age group. Promoting gender equality and economic possibilities, as well as raising awareness and expanding access to mental health care, are all vital steps towards resolving these problems.

In the Union Budget 2023, the Ministry of Health requested and received funding for the amount of 133.73 crore to implement the National Tele Mental Health Programme. Experts, mental health consultants, and doctors all agree that stress management education and resources need to be made available to students, faculty, and staff as early as possible. To better understand the causes of and provide effective treatments for mental health issues, they believe the government should increase funding for mental health research.