Monday, June 5, 2023

About Shubhra Chadda, Co-Founder – Chumbak

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Shubhra Chadda is an Indian entrepreneur and the co-founder of Chumbak, a lifestyle and fashion brand known for its quirky designs and vibrant colors. She founded the company along with her husband, Vivek Prabhakar, in 2010.

Early Life and Education: Shubhra was born and raised in Delhi, India. She completed her schooling at the Holy Child Auxilium School in Delhi and then went on to earn a Bachelor’s degree in Commerce from Lady Shri Ram College for Women, Delhi University. She later pursued a post-graduate diploma in Marketing and Communications from MICA (Mudra Institute of Communications, Ahmedabad).

Career: After completing her studies, Shubhra began her career as a marketing executive at Titan Industries, where she worked for over 5 years. She then moved to Bangalore to work for a startup called Connecturf, where she gained experience in digital marketing. In 2008, she joined SAP Labs India, where she worked as a marketing manager.

In 2010, Shubhra and her husband, Vivek Prabhakar, founded Chumbak, a lifestyle and fashion brand that offers products such as home decor, fashion accessories, and apparel. The company is known for its quirky designs, inspired by Indian culture and heritage, and its use of vibrant colors. Chumbak has become a popular brand in India, with over 100 retail stores across the country and a strong online presence.

Under Shubhra’s leadership, Chumbak has expanded its product range and diversified its offerings. In addition to its retail stores, the company also sells its products through online marketplaces such as Amazon and Flipkart, and has collaborated with several other brands and artists to create unique designs.

Awards and Recognitions: Shubhra Chadda has received several awards and recognitions for her work as an entrepreneur. In 2014, she was named one of the ‘Top 25 Women Entrepreneurs in India’ by Forbes India. In 2015, she was featured on the Forbes Asia ’30 Under 30′ list, and in 2016, she was recognized as one of the ‘Top 50 Most Powerful Women in Business’ by Business Today.

Philanthropy: Shubhra and Vivek Prabhakar have also been actively involved in philanthropy and have supported several causes. They have donated to organizations such as Teach For India, which aims to provide quality education to underprivileged children, and the Akshaya Patra Foundation, which provides mid-day meals to school children in India. They have also launched the ‘Chumbak Foundation’, which supports various social initiatives and environmental causes.

Conclusion: Shubhra Chadda is a successful entrepreneur and the co-founder of Chumbak, a popular lifestyle and fashion brand in India. Through her creativity, vision, and leadership, she has built a brand that celebrates Indian culture and heritage, and has become a household name in the country. Her dedication to philanthropy and social causes also reflects her commitment to making a positive impact on society. Shubhra Chadda is an inspiration to aspiring entrepreneurs and a role model for women in business.

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