Kunal Shah is an Indian entrepreneur, investor, and the founder of CRED, a members-only credit card bill payment platform. He is a well-known name in the Indian startup ecosystem and has been instrumental in founding several successful startups. In this article, we will explore Kunal Shah’s journey and his contributions to the startup world.

Early Life and Education

Kunal Shah was born on May 26, 1983, in Mumbai, Maharashtra. He grew up in a middle-class family and attended St. Xavier’s High School in Mumbai. Kunal was a bright student and went on to pursue a degree in Philosophy from Wilson College, Mumbai.

After completing his graduation, Kunal pursued a post-graduate degree in Finance from the University of Mumbai. During his post-graduation, Kunal developed an interest in the startup world and started working on his first startup venture, Paisaback.


Kunal Shah started his career as a Junior Analyst at a stockbroking firm in Mumbai. After gaining some experience, he started his own startup venture, Paisaback, in 2000. Paisaback was a cashback and loyalty rewards platform that partnered with various e-commerce websites.

However, the startup failed to take off, and Kunal decided to move on. He then joined FreeCharge, an online recharge and bill payment platform, as a Co-founder in 2010. FreeCharge quickly became one of the leading players in the Indian mobile payments market, with millions of users.

In 2015, FreeCharge was acquired by Snapdeal, an e-commerce giant, for $400 million. Kunal stayed on as the CEO of FreeCharge until 2016, after which he decided to start his own venture.

In 2018, Kunal founded CRED, a credit card bill payment platform that rewards users for paying their credit card bills on time. CRED has quickly become one of the most popular fintech startups in India, with millions of users and a valuation of over $2 billion.


Kunal Shah is widely recognized as one of the most successful entrepreneurs in India. He has won several awards and accolades for his contributions to the startup ecosystem. Some of his notable achievements are:

  • In 2011, Kunal was awarded the Entrepreneur of the Year award at the Economic Times Awards for Corporate Excellence.
  • In 2016, he was featured in the Forbes India’s 40 under 40 list.
  • In 2018, Kunal was awarded the Entrepreneur of the Year award at the GQ Men of the Year awards.
  • In 2020, he was featured in the Forbes India’s Self-Made Rich List with a net worth of $450 million.


Kunal Shah is known for his unique approach to entrepreneurship and his philosophy of building a business. He believes in creating a culture of excellence and focusing on customer experience. Kunal has often spoken about the importance of building a strong brand and creating a loyal customer base.

He also emphasizes the need to constantly innovate and evolve to stay ahead in the game. Kunal is a firm believer in the power of technology and its ability to transform the way we live and work.


Kunal Shah is a successful entrepreneur and a role model for aspiring entrepreneurs in India. He has made significant contributions to the startup ecosystem and has created some of the most successful startups in India. With CRED, Kunal is changing the way people think about credit cards and payments, and his vision is to create a financial ecosystem that rewards responsible behavior.

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