Trust is crucial if you want to build a loyal customer base and a positive reputation for your business. Establishing trust not only helps you keep your current customers but attracts new customers to your business, making it essential for any entrepreneur looking to go the distance.
Building trust isn’t as easy as it used to be, and customer satisfaction has been declining for years. According to the American Customer Satisfaction Index (ACSI), 80% of companies have failed to increase customer satisfaction since 2010.