MSE business ease: The Association of All India Commerce expects Holi sales to rise 25% to Rs 25,000 crore this year (CAIT). CAIT estimated that without Chinese goods, Delhi’s sales of Holi-related commodities—primarily colours, balloons, and toys—could generate Rs 1,500 crore.
CAIT National President BC Bhartia and Secretary General Praveen Khandelwal remarked that manufactured in India goods like herbal gulal, water gun, balloons, chandan, dress material, and others, which are popular Holi purchases, had sold well. Sweets, dry fruits, gift items, textiles, flowers and fruits, toys, furnishing fabric, kirana, FMCG products, consumer durables, puja material, etc. are also selling well, predicting better days for the trade. “Over 3,000 Holi parties are expected in Delhi.”
CAIT reported that dealers and retailers nationwide saw a 30% increase in Holi sales last year, generating Rs 20,000 crore without selling Chinese items. “After a gap of two years (due to Covid) and witnessing the worst days ever in the business, this year Holi sales proved to be a fantastic windfall for which the retail sector of the country was eagerly waiting,” CAIT added.
Last year, the group reported that the second pandemic wave and central and state government restrictions cost traders Rs 35,000 crore around Holi in 2021.
