Thursday, March 30, 2023

New Louis Philippe store debuts at Mumbai’s Viviana Mall

It is the largest mall location for Louis Philippe in India, covering 5500 square feet on the ground floor.

Aditya Birla Fashion and Retail Ltd.’s (ABFRL) menswear brand Louis Philippe has opened its largest store in an Indian mall at the Viviana Mall in Mumbai. According to a corporate official who posted on social media, the store, which is 5,500 square feet in size, is situated on the ground floor of the shopping centre.

“Louis Philippe, India’s most popular menswear brand, has established another standard. Introducing the largest Louis Philippe mall store in India, which opened today in Mumbai’s Viviana mall. The store has a ground floor area of 5500 square feet, according to Vivek Shrivastava, head of business development (Malls)-ABFRL.

The Louis Philippe collection includes shirts, suits, wedding collections, trousers, T-shirts, shoes, and accessories for formal and semi-formal occasions.

The Aditya Birla Group, an Indian multinational conglomerate, owns the fashion retail business ABFRL. ABFRL also owns the Van Heusen, Allen Solly, Peter England, and Pantaloons brands in addition to Louis Philippe. The Collective, Ralph Lauren, Ted Baker, Fred Perry, Forever 21, American Eagle, Hackett London, Simon Carter, and Reebok are among the global brands it represents. ABFRL is present in more than 28,590 multi-brand outlets and has a network of over 3468 locations.

At the recent India Fashion Forum 2023, Vishak Kumar, chief executive officer of Madura Fashion and Lifestyle (ABFRL), spoke about the keys to managing profitable companies, consumer trends, and his perspective on India’s growth story.

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