Tuesday, March 21, 2023

Burger Singh is going to grow in East India.

To improve its supply chain in the Eastern and North-Eastern regions of India, Burger Singh intends to construct eight locations in Odisha and a warehouse in Kolkata.

In New Delhi: Eight new Burger Singh QSR locations are expected to launch in Odisha. To staff these stores, the brand expects to hire 100 employees. In order to strengthen its supply chain in the Eastern and North-Eastern parts of India, notably in Chhattisgarh, Jharkhand, and Odisha, the quick service restaurant chain (QSR) also intends to construct a warehouse in Kolkata, the company announced in a press statement.

Burger Singh is currently expanding to serve its developing urban and youthful customer base in places like Bhubaneswar, Bhramapur, Cuttack, Rourkela, and Sambalpur. Additionally, it recently received Series A capital for Rs 30 crore, spearheaded by Negen Capital, and was valued at Rs 200 crore.

“We are excited to expand into Odisha and provide a brand-new audience to our delicious lineup of Indianized burgers. We hope Burger Singh upholds its tradition of bringing the modest burger to previously unheard-of gastronomic heights in this new locale and wins the hearts of our customers. Burger Singh founder and CEO Kabir Jeet Singh made this statement.

The Indian burger franchise now operates over 100 locations in 54 cities, of which 83 are open and 24 are being fitted out. Burger Singh stated in a release that the company further plans to grow, with 35 shops planned in Maharashtra, eight in Madhya Pradesh, sixteen in Bihar, and 43 stores in the northeast.

Burger Singh will carry out the expansion using a franchise model with little assets, which, according to the company, has allowed it to rise to the position of third-largest burger chain in India.

Burger Singh co-founder Rahul Seth said, “To make this happen, our business development teams take a deliberate approach to selecting sites with high potential and partnering each entrepreneur with the perfect site to ensure a thriving business venture.

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